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Sr. Manager, Brand Experience

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Location: San Jose, CA, United States 
Req ID: JR-0000037374


Western Digital®


We deliver the possibilities of data.  YOU define what’s possible.




  • Owns and manages governance of the corporate brand; Logo guidelines, voice and tone, messages and visual brand assets.

  • Creates and manages corporate brand training tools and assets for new partners, agencies and employees

  • Establishes and maintains process for training partners, agencies and business stakeholders on the corporate brand.

  • Owns and maintains the Corporate Brand Center, preforming quarterly audits and analysis of effectiveness of the Brand Center in improving the brand experience.

  • Establishes a cadence of brand advocacy leveraging internal communications platform to promote the Corporate Brand Center.

  • Participates on the brand forum to ensure alignment of branding activities between Western Digital’s family of brands.



  • Bachelor's degree (B. A.) from four-year college or university;  and 7+ years of relevant experience in project management, creative services management or agency account management.

  • Proven success in managing employee brand projects.

  • Organized with an ability to work under tight deadlines and shifting priorities.

  • Understanding of and ability to apply the principles of brand management across multiple disciplines.

  • Knowledgeable in how to build, grow, and leverage engagement with the brand.

  • Proven track record of bringing ideas to life.

  • Ability to conceptualize difficult, intricate, multi-layered or multi-faceted ideas or projects.

  • Experience with working on corporate and product brands.

  • High level of attention to detail and accuracy.





Western Digital Corporation is the world’s largest data storage company with a leading portfolio of HGST, SanDisk, G-Technology and WD brands covering flash and disk-based solutions.  Deployed by the largest and most prominent organizations worldwide, Western Digital solutions are everywhere, touching lives and enabling great value from the data they possess. 


Western Digital is an equal opportunity employer. We are committed to providing equal employment opportunity for all applicants and employees. Western Digital does not unlawfully discriminate and complies with the laws and regulations set forth in the following EEO Is The Law poster: Equal Employment Opportunity Is The Law.


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