Western Digital Careers
Join our Talent Network

Senior Manager / Director, Business Development

Location: Shanghai, 31, China 
Req ID: JR-0000038248

Description

ResponsibilitiesNew CategoryOwn the development and execution of China new category plan, which will typically include market sizing, competitive analysis, country selection, GTM recommendation, key partner identification / development, launch planning / execution, PR / media interaction and business management during the launch phraseAct as an interface to the APAC product marketingEvangeline partners of the new category opportunities; develop the eco-system where applicableOwn & accountable for the new category sales targetsPricing & product strategyMonitor the pricing and competitor’s movement across different sales channelsMake pricing and product/channel segmentation recommendation in accordance to the company product strategyMetricsPricing & product strategy as reflected in the balanced growth across consumer channelsGrowth category growth, and target achievementReportingThe position is reporting to the Senior Director, Consumer Sales, China/HKExternal linkagesDistributorsRetailersOnline resellersMediaAny other eco-system partnersInternal linkagesVP, Consumer Sales, APACSenior Director, Consumer Sales, ChinaChannel marketingCorporate marketing (PR and social media)APAC product marketingLegalRequirements - essentialuniversity graduates, with a minimum of 10 years sales/marketing/business development experience, or which at least 5 years must be in managerial positionfamiliarity of the technology and online markets in China, with hands-on experience of managing JD/tmall/chain storesexcellent work discipline and ability to attend to details with strong numeracyexperience in product marketing and familiarity of the classic product marketing processfamiliarity of the work protocol within US multinational corporations; excellent interpersonal skills and be able to collaborate in a complex organization environmentability to communicate in English, both in writing and oralRequirements - preferredexperience in the technology business