- Joint Go to Market —
Based on overall alliance plan, drive joint awareness-building and lead generation events and campaigns with partner and their channels. Drive product and demonstration placement in partner field labs/briefing centers. Work with respective inside sales, field, and channel marketing teams. Enable sales and technical cross-training around joint solutions.
- Relationship Management and Alignment — Develop and maintain meaningful relationships with partner’s leadership in the Business Unit, regional sales and marketing management and key account teams so that they have awareness and preference for WDC/Tegile. Promote joint success stories and periodic business reviews. Identify new opportunities for the relationship.
- Joint Solution Development— Identify new joint solution market opportunities and drive the interoperability, integration, and soft bundles as appropriate. Facilitate mutual roadmap and planning exchanges. Work with respective marketing groups to produce required assets such as whitepapers, testing results, solution briefs, case studies, demos, web and presentation materials that support driving sales of joint solution.